JOEL TOLEDO & DANIEL MORENO (2017)

Joel Toledo was born and raised in Havana, Cuba. He is a designer, specialized in graphic and information design. In 1997 he moved to Flekkefjord. He teaches visual art at Flekkefjord School of the Arts and is also a teacher in visual communication for the Department of Psychological Health for Children and Teenagers, in their project "Kick off”. Furthermore, Toledo runs a multimedia studio “New Man’s Land AS”, that he started together with Daniel Moreno in 2007. Joel has been an artist for more than 20 years and he has entered various exhibitions – both separately and together with other artists. He has cooperated with a series of national and international artists, such as Christian Sunde, Juan Brito (Chile), Raphael Shirley (USA), Carl Cordonnier (France), Jan Rune Blom, Roberto González (Columbia). In 2008 he was awarded the Smaabykunstner Award (Small Town Artist Award). He has also received The Culture Award for his involvement in Fjellparkfestivalen (The Fjellpark Festival).

Daniel Moreno, was born at Gran Canaria and moved to Flekkefjord in 1998. Daniel worked at an advertising agency for five years before he started his own multimedia studio with Joel Toledo in 2007 – “New Man’s Land AS”. He has participated in several exhibitions, such as “Fjellparken in the Bathroom”, “5 + Flekkefjord”, “The Red Thread” and “Flekkefjord Artists 2017”. Furthermore, Daniel has cooperated with several artists, such as Juan Brito (Chile) and Raphael Shirley (USA), Jan Rune Blom (NO), Roberto González (Columbia). The versatile artist also has arranged street art workshops with Joel Toledo for the Department of Psychological Health for Children and Teenagers and Flekkefjord School of the Arts.

THE ALGORITHMS OF THE BRAIN (HJERNENS ALGORITMER)

Our mysterious brain – The art piece «The Algorithms of the Brain» created by Joel Toledo and Daniel Moreno i 2017 is found on the foundation of a historic house at Kirkegaten 22, in Flekkefjord. The simplified, colourful, and symbolic piece of art shows us how the brain functions. Our right half of the brain is creative, whereas our left half of the brain is logical. How do we process information? How do we assess information? And finally, how do we make up our minds? There are so many questions related to the issue at hand. Toledo and Moreno have several art projects together and separately, and with Flekkefjord School of the Arts.

Curators: Flekkefjord Museum + Joel Toledo + Smaabyen Flekkefjord